Search Engine Marketing
There are two kinds of search engine marketing; Organic and Paid Searches. Priva's services cover both of these disciplines.
How Visible Is Your Site?
You can check your current website's search engine effectiveness right now, for free, with our SEO Test. It only takes 10 seconds.
Key Phrase Research
What key phrases are most relevant to your business? And how often do people type them into Google or any other search engine? That's the starting point of search engine marketing.
We pull key phrase data from three databases to obtain all the variations for your industry. What you get is a powerful list of relevant phrases and a reliable count of how often they're used in searches each month.
Organic Site Optimization
What key phrases are most relevant to your business? And how often do people type them into Google or any other search engine? That's the starting point of search engine marketing.
We pull key phrase data from three databases to obtain all the variations for your industry. What you get is a powerful list of relevant phrases and a reliable count of how often they're used in searches each month.
Accountable and Precise
Organic site optimization is a little bit of art and a lot of science. Based on how many people search on your chosen key phrases, it's possible to estimate how much traffic your optimized site will generate over a 3- to 6-month period. That's why we include before-and-after position reports, which check your search engine rankings and demonstrate the effectiveness of the effort.
Turnkey Organic Search Services
Our turnkey services include:
- Optimizing site structure to maximize internal link popularity
- Ensuring pages are coded in search-engine-friendly format
- Per-page optimization, consisting of:
- Body copy requests (exact key phrases used within body copy)
- Exact title tag
- Header
- Meta description tag
- Page URL
Submission to web directories, including Yahoo, DMOZ Open Directory, Best of the Web, Go Guides Before/after online positioning reports.
Paid Search Marketing
The more often a key phrase is searched, the more it costs to use in a pay-per-click (PPC) campaign.
The goal of PPC marketing is...
- ...to pay as little as possible
- ...for the largest number of relevant key phrases
- ...to achieve the highest number of click-throughs
It would be an impossible task if not for the technologies we use to continuously identify, monitor and bid on key phrases.
Turnkey Paid Search Services
Our service includes:
- Adherence to a monthly budget or key phrases
- Setting up your Google Adwords account
- Setting up a Yahoo/Overture account on behalf of your website
- Segregating bids from different network partners
- 24/7 bid management to maximize number of clicks and minimize cost
- Individual monthly key phrase bid adjustment based on conversion
- Targeting content site selection via Google Content Match
- Integration with analytics
- Creating ad copy
- Ongoing A/B version tests of display ads
- Integrating rich media where applicable
- Managing individual key phrase bids based on conversion
- Disabling low click-through key phrases
- Landing page confirmation
